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MAY 2020

Rena Roots is a transparent and holistic beauty brand that sources responsibly from countries affected by war and poverty. Use daily to reduce the appearance of fine lines and leave skin feeling nourished with moisture and glowing.

JUNE 2020

Sourcing potent and unique botanicals, their premium vegan skincare collection includes the Albanian Immortelle Serum, formulated with sustainably-harvested organic sea kelp and hyaluronic acid.

In April 2021, Allure revealed it’s prohibiting the use of greenwashing terminology used in their magazine. In light of the magazine’s decision Beauty Independent interviewed Rena Roots founder to discuss the issues with sustainability buzzwords.

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One can buy Rena Roots skincare knowing that it contributes towards a more equal, transparent and just world in addition to getting the best products for your skin’s health. It’s a new definition of beauty.

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Sustainable Sourcing and Building Personal Resilience with Irena Loloci of Rena Roots. Irena shares insights from her work in the field, how she discovered beauty, humanity and resilience in times of crisis and how she found the inspiration and confidence to pivot from humanitarian assistance to setting up and running a social business – Michelle Grant, Great Full Podcast, Zurich, Switzerland

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Learn more about the story behind Rena Roots directly from the founder, Irena Loloci, an Albanian immigrant who moved to the US before joining the UN and launching Rena Roots.

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Rena Roots is one of the inaugural members of Sephora Accelerate EME 2020, a cohort dedicated to building a community of innovative female founders in beauty.