Not your average beauty story
This is what happens when a UN Humanitarian and a Beauty Industry Veteran join forces—with one shared mission: to make skincare better—for your skin, and for the world.
Meet Irena Loloci
Founder | Humanitarian Worker, United nations
As an Emergency Officer with the United Nations World Food Programme I have spent over a decade in some of the most nutrient-dense, yet conflict-affected regions across this planet. I have seen first-hand the surreal contrast of immense beauty amidst the harsh backdrop of tragedy. I marveled at how so many of these war-torn places were also teaming with rich botanicals. I became haunted by the questions I heard over and over again from the beautiful, hardworking people of these lands. “How long will the aid last?”; “How can I get a job when this assistance ends?” While the people of these nations struggled to set up stable economies, I saw the answers growing all around them.
My “AHA” Moment in Afghanistan
While working in Afghanistan in 2017, I unexpectedly visited a rose oil distillery during one of the field missions. To my amazement, planting roses had become a viable income for many farmers in the area and an alternative to opium-driven livelihoods. I tried some of the rose oil and fell in love with its invigorating smell and potent properties. I was inspired by this discovery and realized there is so much beauty and opportunities in countries I have worked in, including in Albania where I was born. I decided to start RENA ROOTS™ as a place to celebrate beauty from unexpected places.
The Inspiration Behind
Rena Roots™
During my time as a humanitarian worker, specializing in food and nutrition, I realized that the same elements essential to nourishing our bodies were the same as those needed to nourish our skin. Why not make effective skincare while at the same time contribute to ending the hunger crisis through jobs and not handouts? Drop-By-Drop™, we are on mission to make skincare that is good for you and good for the world!
Meet Celia Perdios
Co-Founder | Beauty Industry Veteran
From New York to Barcelona, I’ve spent over 15 years in the beauty industry, working with some of the most prestigious skincare brands. I know this business well—but I haven’t always loved how it works.
I was frustrated by the lack of transparency: hero ingredients used in tiny, ineffective amounts or formulas filled with cheap fillers. I also wanted my work to have real purpose.
I’ll never forget when Irena shared the Afghan rose oil she sourced. It was unlike anything I’d tried—potent, antioxidant-rich, and tied to a mission of creating fair jobs where they’re needed most. With Rena Roots, I’m proud to do work I love, crafting effective, ethical skincare that helps make a difference.